Found at metropolismag.com
Forget the colors, the patterns and the textures for a moment. Flip your perceptions. And think about what’s on the underside.
If it’s EcoWorx® backing from Shaw Innovation, then it’s something truly remarkable. Because EcoWorx can be recycled into carpet backing again and again. Never going to a landfill. Always coming back as the same high-quality carpet backing. That’s the real meaning of Cradle to Cradle.
EcoWorx backing is a PVC alternative made from Polyolefin. That’s why it can be endlessly recycled, and why the EPA recognized it with the Presidential Green Chemistry Award.
Shaw is doing everything possible to ensure that every bit of EcoWorx gets recycled. In fact, each carpet tile with EcoWorx backing is printed with a toll-free number to call for pick up and recycling, free of charge.
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